Industries Covered
What we offer to our Clients - Brand Building/ Launch
Building Own Brand Strategy
Brand Identity, Visual Storytelling, UVP(Unique Value Proposition)
Doing Market Research for Brand Launch
PMF(product Market Fit),Customer Segmentation,Identify Buyer Persona, Category Identification
Competition Analysis
Brand & Product Benchmarking, SWOT Analysis
Pre Launch Strategy & Analysis
MVP (mini Viable Plan), Positioning & Differentiation,Business Plan- 1/2/3 year by Channel
Product Development
Range/Assortment Planning, Range Development,Price Architecture, Options, Width, Depth Plan
Vendor Alignment
Supplier/Vendor Alignment on Cost,Sampling Prototype & Fit Development, Range Design Presentation,Product Testing
Soft Launch (Branding & Creative)
Catalogue, Photoshoot, Model Selection,Content & Campaigns,Visual asset production
Launch Phase (Sales & Distribution)
D2C Website Development, E-commerce storefront,Catalogue, Marketplace Onboarding, Listing optimisation
Growth & Scaling
Pricing strategy, Margin Structure,Pricing strategy, Margin Structure
Demand Generation (Marketing & Growth)
Paid Media (Performance Marketing),Digital advertising,Influencer & PR,Brand visibility,Social Media Strategy,Organic engagement
Supply Chain,Logistics & Operations
Warehousing & delivery, 3PL & Fulfillment Strategy,Customer Support Setup,Service infrastructure,Returns & Reconcilation
Geographic Expansion
Market selection,Localized Marketing
ADAX: Our 4 pillars of sustainable growth
Brands often underestimate the immense potential of these four essential pillars, which, when effectively executed, offer ongoing opportunities for improvement and compounded benefits.
Availability
We ensure SKU-level availability across all channels and regions, including hyperlocal markets.
Discoverability
We enhance SKU-keyword-property combinations for maximum visibility, targeting the right customers.
Affordability
We optimize pricing by monitoring competition prices and internal profitability data.
Experience
We assess CX using ratings, returns, and reviews to enhance brand loyalty.
Engagement Model
Dedicated Account Manager
Our dedicated e-commerce expert works alongside your team to lead and implement growth initiatives.
Consistent Engagement
We promote collaboration through regular leadership reviews, team syncs, and operational calls.
Skin-in-the game pricing
Our success depends on yours; our growth relies on your business goals being met.